Values

The achievements of the past are our foundation for the future

The home has always been the source of inspiration and focus of research in developping Gardenia products. The home is seen above all as the domestic environment, the central core of harmony and intimacy one perceives in moving from the living room to the kitchen to the bedroom, which then achieves its greatest, most focused expression in the bathroom, experienced as an intimate place for pampering the body and soul.

That’s where Gardenia has made history. Since 1961, bathroom decor has been the sector in which the company’s wholly original design language has brought the Italian style all over the world. In the bathroom, ceramic products lend themselves to decorative patterns and classic ambiences that reach the highest expression in wall coverings. This explorative process has also left its mark on flooring products, giving them a distinctive identity and fresh, original style.

Now more than ever, Gardenia plans to move forward with its interior design philosophy, adapting it to new styles of living. The technology and style of its ceramic products respond to the contemporary demands of today’s architecture and lifestyle.

Gardenia identity

The strength of the Gardenia image on the market is the result of targeted marketing strategies over the years that have successfully created effective tools for POS displays and product promotion.

For years now, the company has been highly aware of the importance of brand image. Gardenia far outdoes its competitors in expressing a distinctive style and presence in the showroom and in the POS. From advertising to showroom design and from corner displays to stands, Gardenia relies on expert professionals who combine advertising experience with specific expertise related to home decor and ceramics.